Why K-pop Idols are taking over the global markets


Why K-pop Idols are taking over the global markets
Jennie from Blackpink
This article will depict the information about the growth of K-pop throughout the world, and the influence of the K-pop idols on the global markets, the inner structure of the biggest K-pop companies and the leading future of this industry.

Introduction context: Important points>>

·         K-pop, what a revaluation word, it takes over the world communities regardless of their color, standards, and religion.

·         The brands like Celine, Mac, Samsung, Kira, etc., are collaborating with K-pop idols to increase their sales.

·         Fans feel that K-pop gives fans a space to belong and relate to.( Diab,2020,para.21).

·         Fans can buy everything that is promoted by their idols.




K-pop the Global Phenomenon

The success of K-pop into western culture

·         The pop music industry has begun way before K-pop, but Korea music was also rich in its music long ago, and they had developed unique music. Still, in the nineteen’s due to western influence South Korean music,c the industry changed a lot and adopted new instruments,
which have made their music so catchy. (
James Russell,2014,p.18)

o  K-pop overcame language barriers by becoming more urgent, up-tempo, and visual. Great choreography and polished videos made the genre perfect for international distribution on upstart streaming platform YouTube (launched in 2005), which craved professionally generated content, which leads them to take over global audience. (Patrik,2020,p.42)

Foreign fandom support

·         Fans from other countries are so impressed by the K-pop stars that they organize the promotional campaign for their favorite stars on their own. Now K-pop is a multi-billion-dollar industry that contributes to a constant surge in tourism and increased appeal to South Korean products. ( James Russell,2014,p.19).

Why K-pop Idols are taking over the global markets
Lisa from Blackpink

o Chinese fans will surprise their idol Lisa by holding light shows and playing birthday videos on LED screens of tall buildings in many cities in China and overseas to celebrate her birthday on Friday. (Qian,2020, para.1).

Influence on the sales

Emotional attachment for idols

·         Fans are so obsessed with their favorite idol that they can do everything that was asked by their idol to buying, according to the online survey, A total of 283 responses were collected among which respondents spent less than 100,000 won, 33.1% spent 100,000 won or more but less than 300,000 won and 13.5% of them spent 300,000 won or more but less than 500,000 won, which is pretty big amounts that are being spent by the people on their idols. ( Lee, 2018,p.7).

o This expansion of idols’ fan bases has also influenced the area of fandom activities. With the increased number of fans in their 20s with purchasing power participating in fandom activities, it has become quite natural for fans to make donations to charity under the fan community name or the name of the celebrity they are supporting, engage in social activities with the celebrity, and make a “tribute” to the star on special occasions, such as their birthday or debut anniversary. (Lee, 2018,p.4)

Business strategies of big K-pop companies

·         The main difference between K-Pop and the rest of the music industry is talent management. Companies look for kids as young as nine or 10 to groom into stars' next generation in the K-Pop model. K-Pop companies source artistic talent all around the world. (Oh,& Rhee,2016,para.3)

o K-Pop companies have taken steps to better serve their target audiences. K-Pop entertainment companies demonstrate how to innovate business models by changing the fundamental assumptions of existing ones. Rather than find ready-made talent, K-Pop companies manufacture it. (Oh, & Rhee,2016, para.7)




Future of K-pop

Expectation from this industry

·         After nearly twenty years, K-pop has shown its ability to endure, constantly evolving to absorb new music forms and trends. And with more K-pop bands than ever coming out of Korea’s music labels, big and small, there’s no doubt that K-pop will endure for years to come. (Russell, Mark James,2014, p.125)

Russell, Mark James. K-POP Now! The Korean Music Revolution, Tuttle Publishing, 2014. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/conestogac/detail.action?docID=1634696.


·         David park” Korea’s music industry has been the epicenter of new cultural trends and music for many years, and we need to embed even further into this unique market, forging closer relationships with even more artists and labels and connecting them with fans across the globe.”(Amos, 2021, p.2)



The K-pop industry has the biggest influence on the globe. As their marketing strategies are great and their relation to their fans leads them to support from their fans to sell the products of sponsors.


Global impact of K-pop>>>

·         big fandoms from other countries

·         A revolutionary style of music


              Influence on sales>>>>>

·         Strategies used by the K-pop companies

·         emotional attachment of fans for their idols


            Future of K-pop>>>>

·         it is evident from now that the wave of K-pop is on increasing rates.

·         According to the legends, this industry will grow more in next years than ever before.





Diab, Aya. "How K-pop became a global phenomenon." UWIRE Text, 8 Nov. 2020, p. 1. Gale Academic OneFile, https://go-gale-com.eztest.ocls.ca/ps/i.do?p=AONE&u=conestoga&id=GALE%7CA641234896&v=2.1&it=r&sid=ebsco


Russell, Mark James. K-POP Now!: The Korean Music Revolution, Tuttle Publishing, 2014. ProQuest Ebook Central, https://ebookcentral-proquest-com.eztest.ocls.ca/lib/conestogac/detail.action?docID=1634696.



Gong Qian,” Chinese fans to give surprise celebration of Lisa’s birthday”,2020, https://www.globaltimes.cn/content/1183919.shtml


MI Young Lee,” Purchasing Behavior of K-pop Idol Goods

Consumers in Korea”.2018, http://www.koreascience.or.kr/article/JAKO201810063227704.pdf



Won-Yong Oh and Mooweon Rhee, “K-Pop’s Global Success Didn’t Happen by Accident,” 2018, https://hbr.org/2016/11/k-pops-global-success-didnt-happen-by-accident

Madeleine Amos, “Why the future of music is looking so bright in South Korea,” 2021, https://routenote.com/blog/why-the-future-of-music-is-looking-so-bright-in-south-korea/



Post a Comment